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CORPORATE > TECHNOLOGY >
PARADIGM SHIFT >
EXAMPLES
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Vanbro uses
Fastfoot® for edging on commercial
column pads |
Capturing significant market share with a paradigm
shifting product requires two separate periods:
-
Awareness Period: This
is the incubation period where the contractor must
become aware of the product for a sufficient
length of time that he subconsciously
perceives the product has some 'merit'. He
must 'get comfortable' with the idea of the
technology.
-
Conversion Period: This is when a
compelling event or series of events force
the contractor to 'convert'.
The event can be economic, schedule driven,
or a combination of both.
The table below summarizes the periods of
each paradigm shifting product. Click on each product for
a detailed history of that product:
|
Product |
Awareness
Period |
Conversion Period |
Conversion Event |
|
Gypsum wallboard |
1892 - 1947 |
1948 - 1965 |
Labor, housing shortage during and after WWII |
|
Tilt-Up
Construction |
1908 - 1949 |
1950 - ongoing |
Labor, warehouse shortage during
and after WWII |
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Insulated Concrete Forms |
1964 - 1993 |
1994 - ongoing |
Formation of the Insulating
Concrete Form Association,
Internet |
|
Fabric Forming |
1991 - 2004 |
2005 - ongoing |
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